I was already pumped about August’s Tropic Thunder, but now I’m really psyched. One of my favorite documentaries of all time is Hearts of Darkness, which chronicles Francis Ford Coppola making Apocalypse Now. I just recently Netflixed and re-watched it, and it doesn’t get any less interesting with time. Probably the opposite, actually. A must-see movie for any serious fan of film.

Now, Paramont has been clever enough to come up with a Hearts of Darkness mockumentary called Rain of Madness, which even has its own site. What a great idea. After seeing how well The Dark Knight’s viral marketing did, and knowing that they’ll be able to put this on the DVD–just brilliant. What I’m wondering is how long Rain of Madness will actually end up being, and if scribes Etah Cohen and Justin Theroux penned it in addition to Tropic Thunder? If I had to guess, I’d guess that they were heavily involved with the project.

Regardless, with the emergence of both Blu-Ray and its increased storage capacity and Internet viral marketing, expect opportunities for screenwriters to extend beyond the initial script.

Here’s that Rain of Madness trailer. To download in glorious QuickTime, go here. Enjoy:

(hat tip: First Showing)

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